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Donald r cooper, florida atlantic university-boca raton pamela s schindler. Business research serves a number of purposes entrepreneurs use research to make decisions about whether or not to enter a particular business or to refine a. Get instant access to our step-by-step business research methods solutions manual our solution manuals are written by chegg experts so you can be assured of the. A business research method refers to a set of research techniques that companies employ to determine whether a specific business endeavor is worth their time and effort. Society/authorities company (owners, employees, equipment) choice consumer behavior and attitudes (age, gender, culture, income) business research methods.
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